Ashley Tisdale, the former High School Musical star and mother of two, has introduced a new hair wellness collection called Being Frenshe. This launch marks an extension of her existing Frenshe brand. Diagnosed with alopecia in her twenties, Tisdale has always prioritized hair health. The new line includes three collections: Moisture, Restore, and Clarify, each designed to nurture hair and scalp gently. Tisdale emphasizes embracing natural texture and reducing stress on hair, reflecting her personal philosophy that emerged from her experiences with hair loss.

The Moisture collection features products like shampoo, conditioner, and hair oil, all infused with Cashmere Vanilla scent. The Restore collection offers nighttime care with Lavender Cloud fragrance, while the Clarify collection focuses on scalp care with a fresh Salty aroma. These products are available exclusively at Target, ranging from $12.99 to $14.99. Tisdale shares her journey of learning to love her hair more naturally, avoiding harsh treatments and focusing on nurturing her strands.

Embracing Natural Hair Care

Tisdale's Being Frenshe line aims to promote a gentler approach to hair care, inspired by her personal battle with alopecia. She highlights the importance of nurturing hair and scalp without excessive processing. By launching this collection, Tisdale hopes to encourage others to embrace their natural hair texture and give it the care it deserves. The Moisture collection is particularly focused on hydration, ensuring that both the scalp and hair strands receive ample nourishment.

In detail, the Moisture collection includes five products: Shampoo, Conditioner, Dry Shampoo, Hair Oil, and an All-in-One Moisture Cream. Each product is scented with Cashmere Vanilla, one of the top fragrances from her Being Frenshe bodycare line. Tisdale’s intention behind this collection is to provide users with a luxurious yet gentle experience. She explains, “Hydration is key to maintaining healthy hair. I wanted to create products that not only hydrate but also smell amazing, making your hair care routine feel like a self-care ritual.”

Prioritizing Scalp and Strand Health

Beyond hydration, Tisdale’s Being Frenshe line also addresses the need for rejuvenation and clarification. The Restore and Clarify collections cater specifically to these aspects. The Restore collection offers a nighttime routine to rejuvenate hair and scalp, promoting restorative sleep. Meanwhile, the Clarify collection focuses on cleansing the scalp and removing daily buildup, ensuring a clean and healthy base for hair growth.

The Restore collection comprises Shampoo, Conditioner, and a Hair Mask, all infused with Lavender Cloud scent, known for its calming properties. Tisdale recommends using these products before bed to allow the ingredients to work overnight, providing deep nourishment. On the other hand, the Clarify collection includes a Clarifying Shampoo, Scalp Serum, and Scalp Scrub, all featuring a new Salty fragrance. Tisdale emphasizes the importance of giving love to the scalp, stating, “Our scalps often get neglected, but they play a crucial role in hair health. The Clarify collection is designed to pamper your scalp, ensuring it stays clean and healthy.”