As the anticipation for this Sunday's Super Bowl builds, a recent study reveals interesting trends in how Americans plan to celebrate. Despite an overall increase in spending on festivities, more fans are opting to cut back compared to those planning to spend more. Additionally, the report highlights a shift in betting habits and the broader economic impact of live sporting events.

The Changing Dynamics of Super Bowl Celebrations

While 75% of Americans plan to watch the big game, there is a notable trend toward moderation in spending. Nearly one-third of viewers intend to reduce their expenditures on Super Bowl-related activities compared to last year. This contrasts with only 19% who aim to spend more, while half will keep their budgets unchanged. The average expected expenditure is $142, up from $116 last year, primarily allocated to food, drinks, and fan merchandise.

Despite the intention to spend less, the average spending amount has risen by 22%. Matt Schulz, chief credit analyst at LendingTree, attributes this to inflation and higher prices. He notes that although the increase isn't life-altering, it still represents a significant change in consumer behavior. The divide between those cutting back and those willing to spend more underscores the economic pressures many face. Yet, some consumers are splurging to compensate for the stress of the past year, indicating a mixed response to financial challenges.

Economic Impact and Betting Habits

The Bank of America Institute reports that annual sports spending reached an all-time high in 2024, averaging $1,122 per person. This figure encompasses everything from attending games to purchasing athletic gear. Notably, the local economic impact of major sporting events like the Super Bowl can be substantial. Last year’s event in Las Vegas boosted retail spending by 8%, highlighting the broader economic benefits of hosting such high-profile games.

Betting on the Super Bowl remains popular, with 41% of viewers planning to place wagers. Generational differences are evident, as Gen Zers and Millennials show a higher inclination to bet, particularly using credit cards. While most bets are relatively small, this trend reflects changing attitudes towards gambling and entertainment. As the Kansas City Chiefs and Philadelphia Eagles prepare for the ultimate showdown, fans' spending patterns and betting behaviors offer insights into broader cultural and economic shifts.