The decision to expand EV programming is a strategic one based on extensive research. As Chicago Auto Show general manager Jennifer Morand stated in an official statement, “We learned that once people experience an EV, they feel more comfortable with the idea of owning one.” This sentiment highlights the power of hands-on experiences in shaping consumer attitudes towards electric vehicles.
Attendees can look forward to encountering more brands and models added to the two EV test tracks. This allows them to cross-shop and experience a wide range of EVs all in one location. It provides a unique opportunity for consumers to compare different models and make more informed choices.
On Automotive Career Day on February 12, students of all ages are encouraged to learn more about careers within the automotive industry through a series of activations and presentations. This provides a valuable educational opportunity for the next generation of automotive professionals.
A new area on the show floor will focus on the off-road and outdoor lifestyle. Within the family fun zone, children ages 2 to 16 can immerse themselves in all things cars. This creates a fun and engaging environment for the whole family.
You probably won't want to miss the indoor craft beer sampling event scheduled for February 14 either. It offers a unique culinary experience that complements the automotive theme.
Tickets to the Chicago Auto Show are currently available right here, and you can find more information about the event here. Don't miss out on this amazing event!