From Policy to Poultry: The Sterling's Journey to Culinary Success

Embarking on a bold career pivot, Lou and Shateema Sterling transitioned from the insurance sector to the bustling world of food franchising. Their venture, Rooster’s Chicken & Waffles, has not only captured the taste buds of locals but is also rapidly expanding across the state, with plans to become a nationally recognized brand. This article delves into the Sterling's journey, exploring the roots of their success and the impact of their culinary dream on the community.

Discover the Sterling's Recipe for Success: A Tale of Passion, Perseverance, and the Perfect Chicken and Waffle Pairing.

The Sterling's Shift from Insurance to the Restaurant Industry

Once navigating the world of policies and premiums, Lou and Shateema Sterling made a daring leap into the restaurant business amidst the global pandemic. The shift was driven by a sharp decline in insurance sales and a burgeoning demand for food delivery services. This strategic move was not just about changing careers; it was about betting on their entrepreneurial spirit and seizing an opportunity in a time of uncertainty.

Their initial foray into the food industry began with a single establishment, which quickly proved to be a success. This prompted the couple to consider expansion, seeking guidance from mentors who helped them navigate the new terrain. Their story is a testament to the power of resilience and adaptability in the face of unforeseen challenges.

Rapid Expansion of Rooster’s Chicken & Waffles

From a single location in Wethersfield, the Sterling's dream has flourished, with plans to launch up to ten Rooster’s Chicken & Waffles outlets by year's end. The latest addition in Waterbury has already made waves, with an overwhelming response from the community during its soft opening. The anticipation for the official grand opening is palpable, as the Sterling's continue to oversee the growth of their brand with hands-on involvement.

Each new location is a step towards their goal of national recognition, with the Sterling's personally ensuring that each team is well-trained and the operations are smooth. Their hands-on approach is a cornerstone of their expansion strategy, ensuring that each restaurant delivers the same high-quality experience that their customers have come to expect.

The Sterling's Personal and Professional Background

Lou and Shateema Sterling's journey is deeply rooted in their past experiences. Lou, a Hartford native, and Shateema, with her Georgian upbringing, bring a blend of northern savvy and southern charm to their business. Their financial acumen, honed through years in the insurance industry, has been instrumental in managing their growing enterprise. Moreover, their personal life, with four children and a 12-year marriage, reflects the family values that are at the heart of their business ethos.

Their decision to pivot careers was not taken lightly, but it was a calculated risk that has paid off. The couple's shared vision and complementary skills have been the driving force behind their success, proving that with the right partnership, any dream is achievable.

The Secret Sauce: Southern Recipes and Customer Satisfaction

The allure of Rooster’s Chicken & Waffles lies not only in its mouthwatering menu but also in the heritage of its recipes. Shateema's grandmother's cookbook, a treasure trove of southern cuisine, has been the foundation of their menu. The couple's commitment to authenticity and quality is evident in their homemade sauces and breading, which have become a hit with their patrons.

But it's not just about the food; it's about the experience. The Sterling's understand that customer satisfaction is paramount, and they have woven this principle into the fabric of their business. Their dedication to providing exceptional service and a welcoming atmosphere has been a key ingredient in their recipe for success.

Community Impact and Customer Experiences

The impact of Rooster’s Chicken & Waffles extends beyond the culinary delights it serves. The Sterling's have fostered a sense of community through their restaurants, creating spaces where people feel at home. Customers like Linda Joyner, who have become regulars, attest to the freshness and homemade quality of the food, as well as the warm hospitality that greets them with each visit.

Shateema's natural connection with customers, despite her shy demeanor, underscores the importance of personal touch in business. The couple's philosophy is simple: if the food is delectable and the service is exceptional, people will return. This belief has been the cornerstone of their customer service training and is reflected in the loyalty of their clientele.