Emilia Wickstead: Crafting Elegance in Modern Fashion

Discover the Artistry and Ambition Behind Emilia Wickstead's Fashion Legacy

The Genesis of Emilia Wickstead's Fashion Empire

Inspired by the bespoke traditions of iconic fashion houses such as Dior and Chanel, Emilia Wickstead embarked on a venture that would soon flourish into a profitable fashion empire. Her initial approach, reminiscent of the old-world couturiers, focused on understanding and evolving with her clientele. This intimate knowledge of her customer base laid the foundation for a brand that would resonate with elegance and exclusivity from the outset.

Emilia Wickstead's early success was amplified by the bespoke nature of her designs and the rapid spread of her reputation through enthusiastic word-of-mouth. This personalized approach to fashion design not only set her apart but also ensured a robust financial start for her brand.

The Evolution of Emilia Wickstead's Business Model

As the brand sought to widen its influence, Emilia Wickstead herself took bold steps, reaching out to influential fashion editors under the guise of an assistant. This ingenuity paid off, and her brand's presence began to solidify within the fashion world. When economic downturns presented challenges, Wickstead seized the opportunity to establish her first brick-and-mortar presence, further cementing her brand's growing legacy.

By 2011, the British Fashion Council recognized her burgeoning influence, extending an invitation to showcase her work at the prestigious London Fashion Week. It wasn't until five years later that Wickstead ventured into the wholesale market, a testament to her methodical and deliberate approach to business growth.

Emilia Wickstead's Creative Inspirations and Design Philosophy

Emilia Wickstead's journey from a bold, experimental style in New Zealand to the epitome of femininity in Milan has deeply influenced her design ethos. Her mother and Italian grandmother, both paragons of ladylike refinement, instilled in her a sense of elegance that would become the hallmark of her brand. Wickstead's designs, while initially focused on the dress as a versatile staple, have evolved to cater to a diverse array of women, embodying modernity in every sense.

The designer's creative process is a captivating blend of muse-driven inspiration and a cinematic view of the world. Each collection is a narrative, a bridge between fantasy and the practicalities of seasonal dressing, pushing the boundaries of her clientele's fashion sensibilities.

The Emergence of Emilia Wickstead Bridal

Emilia Wickstead's foray into bridal wear was a natural progression, spurred by the requests of loyal customers and the personal milestone of her own wedding in 2011. Her bridal designs, inspired by the iconic Audrey Hepburn, encapsulate the brand's aesthetic: architectural lines, exquisite silhouettes, and timeless elegance. Wickstead's bridal creations are a testament to her belief that wedding attire should transcend trends and embody enduring beauty.

Despite the bridal line's distinctiveness, it harmoniously complements the ready-to-wear collections, sharing the same clientele and design philosophy. Wickstead's passion for bridal fashion is evident in her dedication to crafting wedding gowns that celebrate love and joy.

Future Aspirations and Expansion Strategies for Emilia Wickstead

Looking ahead, Emilia Wickstead envisions a steady trajectory of growth for her brand. With a focus on expanding international reach, particularly in the US, UAE, and Asia, she aims to introduce her designs to a broader audience. The upcoming launch of Air New Zealand uniforms is a highlight among her passion projects, showcasing the brand's versatility.

Wickstead's ambition extends beyond fashion; she aspires to cultivate a comprehensive lifestyle brand that transcends the confines of ready-to-wear. Her vision for the brand is one of global influence and multifaceted appeal.

The Balancing Act: Managing a Global Fashion Brand

Emilia Wickstead's journey in balancing the demands of a global brand with personal well-being is a continuous learning experience. She credits simple techniques like proper breathing for maintaining her composure amidst the whirlwind of the fashion industry. Her intimate knowledge of every facet of her business has been instrumental in her growth as a leader and as a designer.

Despite the challenges, Wickstead has found confidence in her brand's identity, allowing her to navigate the complexities of the industry with grace and resilience.

Emilia Wickstead's Personal Style and Wardrobe Essentials

Emilia Wickstead's personal style is a reflection of her brand's ethos: effortless elegance. Adorning herself exclusively in her own designs, she favors a palette of black and floral, embodying the simplicity she strives for in her collections. Her wardrobe is curated to facilitate quick, yet sophisticated ensembles, mirroring the ease she wishes to impart to her clientele.

Among her treasured pieces is the black Mara dress, a current favorite that exemplifies the timeless appeal of her designs.

Cultural Influences: Reading and Watching Preferences

Wickstead's interests extend into the cultural realm, where she engages with literature and film that resonate with her personal and professional life. Currently, she is delving into 'The Anxious Generation' by Jonathan Haidt, exploring the impact of technology on youth. On a lighter note, she anticipates reading 'Wives Like Us' by her friend Plum Sykes.

Her affinity for cinema, particularly films from the 80s and 90s, is not only a source of entertainment but also a wellspring of inspiration for her collections, as seen in her collaboration with actress Michelle Dockery.