Revolutionizing Brazilian Television: MainConcept and Videodata Partner to Usher in the SBTVD TV 3.0 Era

In a groundbreaking partnership, MainConcept, a leading provider of video and audio codecs, has joined forces with Videodata, a prominent Brazilian systems integrator and technology provider, to support the country's transition to the cutting-edge SBTVD TV 2.5 and TV 3.0 standards. This collaboration aims to elevate the viewing experience for Brazilian audiences, delivering enhanced video and audio quality, immersive features, and interactive capabilities that will redefine the future of television in the region.

Unlocking the Next Generation of Brazilian Television

Embracing the SBTVD TV 3.0 Standard

The impending transition of Brazil's official Digital TV standard from SBTVD TV 2.0 to TV 3.0, scheduled for 2025, promises to revolutionize the way Brazilians experience television. Developed by the SBTVD Forum, the new standard incorporates the cutting-edge VVC/H.266 (Versatile Video Codec), delivering high-quality video and immersive audio experiences. Additionally, the SBTVD TV 3.0 standard aims to enable interactive components, such as advanced advertising and e-commerce functionalities, further enhancing the viewer's engagement and the overall television landscape.

Powering the Transition with MainConcept's Expertise

As part of the partnership, MainConcept's solutions will play a pivotal role in enabling next-generation broadcasts and providing Brazilian audiences with exceptional viewing experiences. The company's real-time video encoding software platform, the MainConcept Live Encoder, will be at the forefront of this transition, ensuring seamless integration and optimal performance for OTT and traditional TV broadcasting workflows.

Collaborating with Videodata for Nationwide Impact

Videodata's extensive expertise, technical prowess, and expansive network in the Brazilian market make them the ideal partner for MainConcept to introduce its cutting-edge technology to a wider audience. This collaboration not only underscores the commitment of both companies to delivering innovative solutions but also positions them as the driving force behind the successful implementation of the SBTVD TV 2.5 and TV 3.0 standards across the country.

Successful Trials and Future Implementations

MainConcept has already demonstrated its capabilities by conducting successful trials of the SBTVD TV 3.0 standard using its Live Encoder solution. These trials were carried out in collaboration with the largest Brazilian free-to-air television network during the 2022 FIFA World Cup and the upcoming Paris 2024 Olympic Games. This milestone paves the way for the seamless transition from trial to full-scale implementation, ensuring that the benefits of the new standards are realized by millions of Brazilian households.

Elevating the Viewing Experience

The partnership between MainConcept and Videodata promises to elevate the viewing experience for Brazilian audiences. With MainConcept's advanced video encoding capabilities and Videodata's expertise in delivering cutting-edge technology solutions, the collaboration will enable superior quality, immersive experiences, and interactive features that will redefine the future of television in Brazil.

Driving Innovation and Transformation

This strategic alliance between MainConcept and Videodata is a testament to their shared commitment to driving innovation and transforming the television landscape in Brazil. By leveraging their respective strengths and expertise, the two companies are poised to lead the charge in the country's transition to the SBTVD TV 2.5 and TV 3.0 standards, setting a new benchmark for the future of broadcasting and elevating the entertainment experience for Brazilian viewers.