‘The Schedule Is Packed With Everything Live Entertainment Has To Offer’: Q’s With The O2’s Steve Sayer
The O2 Arena: London's Entertainment Jewel Gears Up for a Spectacular 2024
As the general manager of London's O2 Arena, Steve Sayer stands at the helm of the world's busiest entertainment venue. With a decade of experience under his belt at AEG Europe, Sayer shares his insights on the arena's record-breaking year, the exciting future of live entertainment, and the innovative steps being taken towards sustainability. The O2 is not just a venue; it's a vibrant ecosystem where fans, artists, and industry professionals converge to create unforgettable experiences. As Sayer reflects on his personal and professional journey, it's clear that The O2's 2024 calendar is brimming with promise, diversity, and a commitment to excellence.Dive into the Heart of Live Entertainment: The O2 Arena's Vision for a Thriving and Sustainable Future
The O2's Record-Breaking Year and Future Outlook
Approaching a significant milestone with AEG Europe, Steve Sayer discusses the remarkable achievements of The O2, including a year that set new records in the live entertainment industry. With a lineup that spans across various genres, from electrifying concerts to esports extravaganzas, The O2 is poised for another year of unparalleled success. Sayer's anticipation for the upcoming years is palpable, as he envisions a continuation of the venue's legacy, bolstered by innovative offerings for fans and members alike.
The O2's commitment to excellence is evident in the recent unveiling of The NinetyThird by Qatar Airways, a luxurious new members' space that redefines premium experiences. This initiative is just one of many that ensure The O2 remains at the forefront of the entertainment industry, catering to the desires of fans, artists, and brands. As Sayer celebrates personal milestones, including his 50th birthday, he looks forward to experiencing the world's most iconic festivals, embodying the spirit of living life to the fullest.
The Resurgence of Residencies at The O2
Residencies have become a staple at The O2, offering artists the opportunity to create a more immersive experience for their fans. Sayer highlights the success of these extended stays, which allow for a deeper connection between the artist and the audience. The O2's spacious venue lends itself to a variety of creative expressions, from venue-wide takeovers to themed entertainment, all contributing to a heightened fan experience.
With a roster of artists like The 1975 and D-Block Europe taking center stage for multiple nights, The O2 demonstrates the viability of the residency model. Upcoming acts, including Olivia Rodrigo and Liam Gallagher, are set to continue this trend, showcasing the venue's ability to adapt to the evolving demands of live entertainment. The popularity of comedy residencies, such as those by Michael McIntyre and Peter Kay, further exemplifies the diverse appeal of The O2's programming.
Pioneering Sustainability in Live Entertainment
The O2 is leading the charge in sustainable live entertainment, with initiatives that aim to significantly reduce the venue's environmental impact. Sayer sheds light on the carbon-removal shows piloted with The 1975, which represent a groundbreaking step towards achieving net-zero emissions in the industry. By physically removing carbon generated by events from the atmosphere, The O2 sets a new standard for environmental responsibility.
From revamping menus to minimize carbon emissions to implementing a reusable cup system, The O2's efforts extend across all aspects of the venue's operations. The introduction of a carbon levy on parking and the adoption of a green rider document are just a few examples of the comprehensive approach taken to promote sustainability. These measures not only contribute to a healthier planet but also serve as a model for other venues and tours to follow.
Supporting the Grassroots: The O2's Role in Nurturing Emerging Talent
The vitality of grassroots music venues is crucial for the development of future headliners, and Sayer is acutely aware of the challenges they face. The O2 actively collaborates with organizations like the Music Venues Trust to support these essential breeding grounds for talent. By offering the venue for fundraising events, The O2 plays a significant role in ensuring the sustainability of the live music ecosystem.
Discussions around innovative funding models, such as a levy on ticket sales, demonstrate The O2's commitment to the broader industry. Sayer acknowledges the potential for such initiatives to not only support smaller venues but also to contribute to other important causes within the sector, highlighting the interconnected nature of the live entertainment industry.
The O2's Diverse and Dynamic 2024 Lineup
The O2's 2024 calendar is a testament to the venue's dedication to offering a wide array of events that cater to all tastes. Sayer is excited to showcase the new VIP members club, The NinetyThird by Qatar Airways, which promises an unmatched hospitality experience. The arena itself is set to host an impressive lineup of artists, many of whom will be headlining for the first time, signaling The O2's role as a platform for emerging talent.
With award shows, festivals, and international sporting events on the horizon, The O2 continues to be a beacon for live entertainment. The venue's commitment to sustainability and support for the grassroots sector underscores its role as a leader in the industry. As The O2 looks forward to another record year, it remains a symbol of innovation, diversity, and the enduring power of live experiences.
