Savoring the Future: Plant Power Fast Food Unveils The Ribby, a Mouthwatering Plant-Based Rib Sandwich

In a bold move to redefine the fast-food landscape, Plant Power Fast Food has announced the launch of The Ribby, a plant-based version of the classic American BBQ rib sandwich. This innovative offering will be available at all 10 of the chain's locations starting July 2nd, promising to deliver an unforgettable flavor experience to customers.

Elevating the Plant-Based Dining Experience

Crafting the Perfect Plant-Based Rib Sandwich

The Ribby features a housemade plant-based patty composed of shredded jackfruit, a versatile tropical fruit that mimics the texture and flavor of traditional BBQ ribs. This patty is then topped with a sweet and tangy BBQ sauce, thinly sliced onions, and Grillo's Pickles, renowned for their fresh taste and all-natural ingredients. The result is a harmonious blend of flavors and textures that pays homage to the beloved BBQ rib sandwich while catering to the growing demand for plant-based options."The BBQ rib sandwich holds a legendary place in fast food history, and we wanted to honor that legacy with our plant-based take," said Zach Vouga, president/COO and co-founder of Plant Power Fast Food. "With our sweet and smoky housemade BBQ and the best pickles in the world, Grillo's, we believe The Ribby will offer an unforgettable flavor experience."

Adapting for Success in the Vegan Fast-Casual Landscape

Plant Power Fast Food's journey has been marked by strategic adaptations to ensure the long-term success of the business. The company opened its first location in Hollywood in 2022 and rapidly expanded to 12 locations across California and Nevada by 2023. However, the company recently made the difficult decision to close its Fountain Valley and Anaheim locations, a move mirrored by other vegan fast-casual chains like Veggie Grill and Native Foods.These operational decisions reflect the challenges faced by plant-based fast-food establishments as they navigate the evolving market. By prioritizing the sustainability of the business, Plant Power Fast Food is positioning itself to continue elevating its offerings at the remaining 10 locations.

Collaborations and Exclusive Experiences

In a testament to its innovative spirit, Plant Power Fast Food has collaborated with renowned figures to introduce new and exciting plant-based options. Late last year, the chain partnered with comedian and actor Tim Robinson to unveil a vegan version of the classic Coney dog, further expanding its menu and delighting customers.To celebrate the launch of The Ribby, Plant Power Fast Food is hosting a special pop-up event at their Hollywood location on June 28th from 6:00 PM to 10:00 PM. Organized in conjunction with Vegan Playground, this exclusive event will offer attendees a first taste of The Ribby, as well as a selection of vegan offerings from other vendors. This collaborative approach not only generates excitement but also strengthens the plant-based community and showcases the versatility of the brand.

Availability and Pricing

The Ribby, priced at $12.95, will be available for purchase starting July 2nd at all 10 Plant Power Fast Food locations, while supplies last. This new addition to the menu promises to captivate the taste buds of both plant-based enthusiasts and those seeking a fresh take on a classic fast-food favorite.