New York show: Genesis Neolun concept previews all-electric GV90 large SUV as Hyundai-owned luxury brand thinks big and very bold
Genesis Unveils Neolun Concept: A Glimpse into the Future of Luxury Electric SUVs
Unveiled amidst the glitz of the New York auto show, the Genesis Neolun concept not only turns heads with its name but also with its avant-garde aesthetics that foreshadow the forthcoming GV90, an all-electric SUV that promises to redefine luxury travel. With its potential to be one of the few mainstream vehicles to feature rear-hinged doors, akin to the opulent Rolls-Royce, the GV90 is poised to challenge the likes of the BMW X7 and Mercedes-Benz EQS SUV. This concept is more than just a glimpse into the future; it's a bold statement from Genesis about the shape of things to come.Experience the Pinnacle of Electric Innovation with Genesis Neolun – Where Luxury Meets Revolutionary Design
Genesis Neolun Concept Overview
The Genesis Neolun concept, revealed with much fanfare, signals a new era for the ambitious luxury arm of Hyundai. As the curtain rose in New York, the concept car presented a vision of the brand's largest and most sumptuous electric SUV to date, the GV90. This vehicle stands as a testament to Genesis's commitment to innovation and luxury in the electric vehicle market.
With a design that marries the ancient Greek word for 'new' and the Latin term for 'moon', the Neolun is a harbinger of the novel and the celestial in automotive design. It's a concept that not only showcases futuristic aesthetics but also hints at the practical and luxurious features that could make their way into the production model.
Unique Design Features
One of the most striking design elements of the Neolun concept is its rear-hinged doors, which eliminate the need for a traditional B-pillar. This bold move not only enhances the vehicle's sleek silhouette but also suggests a level of accessibility and openness that is rare in the segment. Genesis has indicated that these 'coach doors' are more than a design exercise, with the potential for inclusion in the production model.
Another intriguing aspect of the Neolun is its dual frunk design, which allows for easy access to storage without the need to lift a traditional bonnet. While the concept's designer has tempered expectations for this feature's transition to production, it remains a compelling demonstration of Genesis's forward-thinking approach to design.
Interior Innovation and Comfort
Inside the Neolun, the concept car's cabin is a sanctuary of innovation and luxury. Ambient lighting sets the mood, while expansive screens provide a high-tech interface for both driver and passengers. The infotainment system stretches impressively across the dashboard, and additional screens for rear passengers fold down for entertainment on the go.
The Neolun's interior is not just about technology; it's also a haven of comfort. The use of Royal Indigo cashmere and Purple Silk leather, dyed with organic pigments, exudes opulence. Moreover, the concept introduces a new take on heating, inspired by traditional Korean Ondol underfloor heating, with heating pads strategically placed throughout the cabin to envelop occupants in warmth.
Advanced Electrical Architecture
Underneath its striking exterior, the Neolun concept is built on Hyundai Group's cutting-edge electrical architecture. This platform is set to be a cornerstone for a wide range of vehicles within the Hyundai family, promising rapid charging capabilities thanks to an 800V electrical system. The concept also hints at the possibility of dual electric motors, offering the allure of all-wheel drive performance.
While the specifics of the electrical underpinnings remain under wraps, the anticipation for the Genesis GV90's production in 2025 continues to build. With its innovative design and advanced technology, the Neolun concept is a clear signal that Genesis is not just following trends in the electric vehicle space but is intent on setting them.
