For the past three years in a row, the National Football League (NFL) has achieved remarkable feats in terms of Thanksgiving Day viewership. This consistent success has captured the attention of fans and the industry alike.

Impressive Viewership Statistics

The average viewership across all three Thanksgiving Day games has reached an astonishing 34.2 million. This marks the highest average on record, with records dating back to 1988. The digital streaming platforms have also played a significant role, delivering an average minute audience of 1.1 million. This is not only the highest on record for Thanksgiving Day but also shows a substantial increase of +36% compared to last year.The total unduplicated audience across all three games is an impressive 141 million. This represents the highest Thanksgiving Day total audience on record, with a growth of +6% compared to last year and +2% compared to the previous record set in 2022. These numbers clearly demonstrate the NFL's ability to draw in a massive audience on this special holiday.

The Early Game on CBS

The early game between the Chicago Bears and the Detroit Lions on CBS averaged 37.5 million viewers. This is the most-watched early Thanksgiving Day game on record and shows a significant increase of +11% compared to last year's Packers versus Lions game, which was the previous record. The excitement and drama of this game have clearly resonated with fans, leading to such a high viewership.During this game, fans were treated to a thrilling battle between two rival teams. The Bears and Lions brought their A-game, with intense plays and memorable moments. The atmosphere on the field was electric, and it was evident that fans were eager to watch this matchup. The high viewership for this early game is a testament to the NFL's ability to create compelling content and attract a large audience.

The Late Afternoon Game on FOX

The late afternoon game between the New York Giants and the Dallas Cowboys on FOX averaged 38.8 million viewers. This makes it the fourth most-watched Thanksgiving Day game on record and the fifth most-watched NFL regular season game on record, with records dating back to 1988. The Giants and Cowboys have a long history and rivalry, and this game lived up to the expectations.The intensity and competitiveness of this game kept viewers on the edge of their seats. The plays were fast-paced and exciting, with both teams giving it their all. The FOX broadcast did an excellent job of capturing the essence of the game and bringing it to the viewers at home. The high viewership for this late afternoon game is a clear indication of the NFL's continued popularity and the fans' love for the sport.