The 2024 NFL season marked a monumental year for the sports betting industry, with an estimated $35 billion in wagers and $1.4 billion staked on the Super Bowl alone. This financial surge was accompanied by a remarkable performance from favored teams, which dominated the regular season with an impressive record of 195-77 outright, their best showing since 2005. December, in particular, was a profitable month for bettors as favorites delivered consistent wins.

Several teams stood out as fan favorites and betting magnets throughout the season. The Detroit Lions, despite not being the championship favorite, garnered significant attention. Under Dan Campbell's leadership, they became the most-bet team across major sportsbooks. Their 12-5 against-the-spread (ATS) record and the highest average cover margin in the league made them a lucrative choice for bettors. In contrast, the Kansas City Chiefs, while initially favored to win the Super Bowl, struggled to meet expectations, posting a less impressive ATS record but still remaining a popular pick among gamblers. The Baltimore Ravens, driven by Lamar Jackson and Derrick Henry, also attracted considerable interest and rewarded bettors with a solid ATS performance.

Beyond the crowd favorites, some teams made notable impacts in the betting markets. The Los Angeles Chargers boasted the best ATS record of the season with 13 wins, showcasing strong value for those who wagered on them. The Denver Broncos, initially seen as longshots, defied expectations by securing a playoff spot and going undefeated ATS as favorites. On the flip side, the Tennessee Titans faced a dismal season, setting a record for the worst ATS performance in the Super Bowl era. Despite these ups and downs, key players like Derrick Henry and Lamar Jackson consistently drew bets, with Henry leading in anytime touchdown scorer markets. Saquon Barkley, instrumental in the Philadelphia Eagles' Super Bowl victory, was another popular figure in player prop markets.

The 2024 NFL season highlighted the unpredictable nature of sports betting, where underdogs and unexpected performances could turn the tide. It underscored the importance of thorough research and strategic betting. Ultimately, this season demonstrated that while favorites often prevail, there's always room for surprises, reinforcing the spirit of competition and the thrill of the game. The success of teams like the Lions and the resilience of players like Barkley serve as reminders of the enduring appeal and excitement that sports bring to fans and bettors alike.