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In today's digital age, having a strong online presence is crucial for any business. As technology continues to evolve, so does the way we market products and services. In order to stay competitive, companies need professionals who are well-versed in digital marketing strategies and techniques.

This is where a Masters in Digital Marketing can be a valuable asset. If you're interested in pursuing a career in this field, read on to learn more about this advanced degree and how it can help you achieve your goals.

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What is Digital Marketing?

Digital marketing is the practice of promoting products or services using digital channels, such as social media, search engines, email, and websites. This form of marketing differs from traditional methods in that it utilizes technology and data to target specific audiences and measure the success of campaigns. With more and more consumers turning to the internet for their purchasing decisions, digital marketing has become an essential part of any business strategy.