Every month, the dedicated team at Good On You scours the vast internet to bring you the most crucial sustainable fashion and beauty news. Here's a comprehensive rundown of what you should know in this December.

Stay Informed on Sustainable Fashion and Beauty

Why Former H&M CEO Helena Helmersson Joined Circulose (Vogue Business)

Six months after facing administration challenges, the business that was once Renewcell has undergone a significant transformation. Now known as Circulose, it has welcomed new investors and leadership figures, including a former H&M CEO. Vogue Business delves deep into the fast fashion brand's longstanding associations with Circulose and speculates on the future trajectory of this next-generation material company. It's a story that showcases the ever-evolving nature of the fashion industry and the impact of key players. 1: The decision of a former H&M CEO to join Circulose highlights the growing interest in sustainable materials and circular economies within the fashion world. It raises questions about how these new partnerships will shape the industry and what benefits they may bring to both the brand and the environment. 2: This move also serves as a reminder of the importance of collaboration in addressing environmental issues. By bringing together the expertise of a fast fashion brand and a material innovation company, there is potential for significant progress in reducing waste and promoting sustainability.

Inditex Boosts Fast Fashion Flights From India to Avoid Shipping Delays (Reuters)

Despite setting an ambitious goal to cut its indirect emissions in half, Inditex has found itself increasing its reliance on flights from India to Spain. Reuters reveals that this decision is driven by the need to minimize shipping delays between its manufacturing facilities and logistics hub. The analysis by the news agency shows a significant 37% increase in air freight from India over the 12 months ending in August this year compared to the same period in 2023. 1: This trend raises concerns about the environmental impact of increased air travel in the fast fashion industry. While the intention is to ensure timely deliveries, it's crucial to find a balance between efficiency and sustainability. 2: Inditex's actions highlight the complex challenges faced by fashion brands in managing their supply chains and minimizing environmental footprints. It calls for innovative solutions and a reevaluation of traditional shipping practices.

Unsustainable Fashion Is Pricing Out the Conscious Consumer (Business of Fashion)

Kenneth Pucker at Business of Fashion explores the phenomenon of "brown discounts" – the opposite of the "green premium" associated with sustainable products. He examines how these discounts are affecting consumers, brands, and the entire industry. 1: The emergence of brown discounts shows the tension between affordability and sustainability in the fashion market. Consumers are faced with the dilemma of choosing between cheaper, less sustainable options and investing in more environmentally friendly products. 2: This trend has significant implications for brands, as they need to find ways to make sustainable fashion more accessible without sacrificing quality or price. It also highlights the need for greater consumer education and awareness about the true costs of fashion.

Heriot-Watt University Researchers Develop System to Combat Microplastic Pollution in Fashion (FashionUnited)

Researchers at Heriot-Watt University in Scotland have made a groundbreaking discovery – the world's first visual fibre fragmentation scale. This innovative system assesses the volume of fibre fragments shed by different clothing materials using a five-point scale. It has the potential to revolutionize the way manufacturers select low-shedding materials for clothing. 1: The development of this system is a significant step forward in the fight against microplastic pollution in the fashion industry. It provides manufacturers with a valuable tool to make more informed decisions about the materials they use. 2: By prioritizing low-shedding materials, the industry can take a proactive approach to reducing the amount of microplastics released into the environment through clothing. This is a crucial step in creating a more sustainable fashion ecosystem.

Kering Commits to New Science-Based Biodiversity, Nature Targets (WWD)

WWD reports that Kering has become a pioneer in the fashion industry by adopting the Science-Based Targets Network's goals for freshwater and land. By 2030, the parent company of renowned brands like Saint Laurent, Balenciaga, and Gucci aims to reduce freshwater use by 21% and land use by 3%, while also ensuring no leather is sourced from deforested lands. 1: Kering's commitment to these targets sets a new standard for the industry and demonstrates the importance of addressing biodiversity and nature-related issues. It shows that fashion brands can have a positive impact on the environment while still maintaining their business operations. 2: This initiative is likely to inspire other brands to follow suit and take more proactive measures to protect the planet. It highlights the role that fashion can play in driving environmental change.

What Will Happen to Fashion If the World Misses Its Climate Targets? (Business of Fashion)

As COP29 came to a close, Sarah Kent delves into the far-reaching consequences of missing climate targets for the fashion industry. From heatwaves and flooding in major garment-producing countries to changing consumer habits, the impact is undeniable. 1: The potential consequences of not meeting climate targets are vast and complex. Fashion businesses will need to adapt and find innovative ways to mitigate the risks associated with climate change. 2: This article serves as a wake-up call for the fashion industry, highlighting the urgent need for action and sustainable practices to ensure the future of the industry.

'Good' and 'Great' News

Every month, we bring you news and product highlights from highly rated brands that have passed our rigorous ratings system. By using our codes and links, you can support our work. Learn more about how you can make a difference.

Dawn Denim Launches 'Art on Broken Pieces' Initiative

Every brand inevitably produces a few garments that don't meet quality standards. While many businesses simply dispose of these items, Dawn Denim ("Good") has taken a unique approach. Their "Art on Broken Pieces" initiative uses unique embroidery and embellishment to repair small defects, such as weaving faults, that would otherwise render a pair of jeans unsellable. 1: This initiative showcases the creativity and resourcefulness of Dawn Denim in transforming what would otherwise be waste into something beautiful. It sets an example for other brands to think outside the box and find innovative ways to address waste. 2: By giving new life to imperfect garments, Dawn Denim is not only reducing waste but also adding value to their products. It's a win-win situation for both the environment and the business.

Vestiaire Collective Partners With Influencers on Educational Campaign to Reduce Overconsumption

Second-hand retailer Vestiaire Collective is collaborating with five influencers on a six-month campaign to educate their followers about sustainability, mindful consumption, and avoiding fast fashion. Dounia Wone, the Chief Impact Officer at the company, emphasizes the importance of this initiative in addressing one of the main drivers of fast fashion. 1: This partnership between Vestiaire Collective and influencers is a powerful step towards changing consumer behavior. By leveraging the influence of these social media personalities, the company can reach a wider audience and promote more sustainable consumption habits. 2: It shows that even in the fast-paced world of fashion, there is a growing movement towards conscious consumption and a desire to reduce overconsumption.

Meet The Brands Taking a Different Approach During Black Friday

During the Black Friday and Cyber Monday weekend, meet the highly rated brands like Kotn, Kuyichi, O My Bag, Dedicated, and more. These brands are working to change the way fashion businesses approach the selling period by either closing their shops for the day or donating to causes that fight for a more sustainable future. 1: These brands are setting an example by prioritizing sustainability over profit during the busiest shopping period of the year. It shows that there is a growing demand for more ethical and sustainable shopping options. 2: Their actions inspire other businesses to think about the long-term impact of their actions and consider ways to give back to society during times of excessive consumption.

'Great' Brand Tripulse Creates Free Guide For Conscious Consumption and Building a More Sustainable Wardrobe

Coinciding with Black Friday, activewear label Tripulse has released a 45-page downloadable guide on how to consume responsibly. The guide includes a handy step-by-step checklist for making mindful fashion choices, from evaluating materials to asking the right questions before purchasing. 1: Tripulse's guide is a valuable resource for consumers looking to make more sustainable choices in their wardrobe. It provides practical tips and advice that can help them navigate the complex world of fashion. 2: By offering this free guide, Tripulse is demonstrating their commitment to promoting conscious consumption and helping consumers build a more sustainable wardrobe. It's a step in the right direction for the fashion industry.