Celebrating a Decade of Culinary Diversity: SoFA Market's Remarkable Journey

In the heart of downtown San Jose, a vibrant food hall has been captivating the taste buds of locals and visitors alike for the past 10 years. SoFA Market, a culinary destination developed by the late architect Thang Do, is commemorating its milestone anniversary with a month-long celebration that showcases the diverse array of locally owned restaurants that have made it a beloved community hub.

Discover the Flavors that Defined a Decade of Culinary Excellence

A Decade of Culinary Exploration

Since its inception in 2013, SoFA Market has been a beacon of culinary diversity, offering a wide range of locally owned restaurants that have become integral to the South First Street arts and entertainment corridor. Developed by the visionary architect Thang Do, the food hall has evolved into a vibrant community gathering place, where residents and visitors alike can indulge in a myriad of flavors and experiences.Under the leadership of Thang Do's wife, Grace Do, who now oversees the market's operations, SoFA Market has continued to thrive, showcasing the talents of local restaurateurs and providing a platform for their culinary creations. The general manager, Jennifer Echeverri, owner of Habana Cuba, has played a crucial role in maintaining the market's momentum and fostering a sense of community among the diverse array of vendors.

Celebrating a Decade of Success

To commemorate the 10th anniversary of SoFA Market, the team has curated a month-long celebration filled with special offerings and promotions. Throughout September, all of the market's restaurateurs are participating in a $10 deal promotion, allowing patrons to savor a taste of the market's diverse culinary offerings at an exceptional value.From the Fountainhead Bar's "Buenos Diez" cocktail, a vibrant concoction of indigo-hued Butterfly vodka, coconut, ginger, lemon, and triple sec, to Habana Cuba's signature Cubano sandwich paired with plantains and soda, the $10 deals offer a tantalizing glimpse into the market's culinary prowess.Other highlights include The Pizza Way's Birria pizza with consomme, Vietnoms' trio of shrimp and pork spring rolls served with peanut sauce, and Desi Express' sandwich with chips and soda. The Salad Planet is offering a cold brew and a SuperFood Toast, while Tres Hermanos tempts with their signature Quesabirria tacos and consomme. Umi Hand Roll has also created a special menu item called "The Umi" for the anniversary celebration.

Honoring the Legacy of Thang Do

The 10th anniversary of SoFA Market is a testament to the vision and dedication of the late architect Thang Do, who played a pivotal role in shaping the market's identity. On September 13th, community leaders gathered to honor Grace Do, Thang's wife, for the decade of success that SoFA Market has achieved under her leadership.Thang Do's architectural expertise and passion for creating vibrant, community-centric spaces are evident in the design and layout of SoFA Market. The food hall's open, airy atmosphere and thoughtful integration with the surrounding arts and entertainment district have made it a beloved destination for locals and visitors alike.

Embracing the Future with Culinary Innovation

As SoFA Market celebrates its 10th anniversary, the team is not only reflecting on the past but also looking towards the future. With a commitment to fostering culinary innovation and supporting local entrepreneurs, the market continues to evolve, attracting new and exciting vendors to its diverse lineup.The next chapter of SoFA Market promises to be one of continued growth and exploration, as the team works to enhance the customer experience and provide a platform for the region's most talented chefs and restaurateurs. Whether it's the introduction of new dining concepts, the expansion of existing favorites, or the incorporation of cutting-edge culinary trends, SoFA Market is poised to remain a dynamic and essential part of San Jose's vibrant food scene for years to come.