Using Glamour for Good
Aug 7, 2024 at 9:00 AM
From Fashion to Philanthropy: The Inspiring Journey of Mary Alice Stephenson
Mary Alice Stephenson's career has been a whirlwind of glamour and purpose. From her early days at Vogue and Allure to her work styling celebrities like Beyoncé and Sarah Jessica Parker, Stephenson's fashion credentials are undeniable. But it's her founding of the charitable organization GLAM4GOOD that truly sets her apart, as she harnesses the power of the fashion and beauty industries to make a tangible difference in the lives of those in need.Repurposing Excess to Empower the Underserved
Identifying the Problem and Crafting a Solution
Stephenson's journey with GLAM4GOOD began with a keen observation – the fashion and beauty industries generate massive surpluses of unused goods, while countless individuals struggle to access basic necessities. Driven by a desire to bridge this gap, she founded the nonprofit organization in 2012, with the mission of repurposing these excess products and putting them into the hands of those experiencing clothing and personal-care insecurity.GLAM4GOOD's impact is staggering – the organization has helped over 150,000 recipients, including those battling cancer, families recovering from natural disasters, children in foster care, and COVID-19 essential workers. By partnering with over 500 brand partners, including H&M, American Eagle, and Tommy Hilfiger, GLAM4GOOD has distributed more than 15 million items of new clothing and 3 million toiletries and personal-care essentials, worth an estimated $70 million.Fostering a Culture of Positivity and Empowerment
Stephenson's approach to GLAM4GOOD's giving initiatives is rooted in a desire to create a positive and empowering experience for recipients. "We don't want it to feel like a handout—it's a hand up," she explains. The organization's pop-up events and direct shipments are designed to be joyful and celebratory, with recipients encouraged to "be loud and proud" about the support they receive.This emphasis on positivity and empowerment extends to GLAM4GOOD's partnerships, which often involve recipients giving back and volunteering. Stephenson sees this as a "beautiful symbiotic relationship of giving," where those who have received support are eager to pay it forward and contribute to the organization's mission.Addressing the Needs of First-Generation College Students
One of GLAM4GOOD's most meaningful partnerships has been with Boston University's Newbury Center, which supports first-generation undergraduate, graduate, and professional students. In January, the organization hosted a pop-up event at the George Sherman Union, where they distributed nearly $500,000 worth of clothing and toiletries to over 575 first-gen students.Stephenson, a BU alumna herself, was deeply moved by the experience, noting that the "dedication to service that the school and the student volunteers showed matched what I felt in my heart." This partnership was a testament to Stephenson's belief that even students at prestigious universities can face financial challenges and struggle to afford basic essentials.Leveraging Connections and Expertise to Drive Impact
Stephenson's extensive experience in the fashion and beauty industries has been a significant asset in building GLAM4GOOD's network of brand partnerships. Her long-standing relationships with companies like Ulta Beauty, who have committed to supporting the organization on a quarterly basis, have been instrumental in securing the resources needed to fulfill GLAM4GOOD's mission.Beyond these partnerships, Stephenson's expertise and visibility in the industry have also helped to attract attention to GLAM4GOOD's work. Her appearances as a style expert on television shows and her role as a consultant for global brands have allowed her to showcase the organization's impact and inspire others to get involved.Empowering Through Confidence and Equity
At the heart of GLAM4GOOD's work is the belief that access to clean clothing and personal hygiene products can have a profound impact on an individual's confidence, mental health, and overall well-being. Stephenson emphasizes that providing these basic necessities can "prevent illness, remove social barriers, and empower academic and professional success."By addressing the often-overlooked issue of clothing and personal-care insecurity, GLAM4GOOD is not only meeting immediate needs but also creating long-term opportunities for its recipients. This holistic approach to empowerment is a testament to Stephenson's vision and her unwavering commitment to making a meaningful difference in the lives of those she serves.