Jacquemus Celebrates 15 Years with a Captivating Runway Show on the Cliffs of Capri

The fashion world's eyes were fixed on the picturesque island of Capri as Jacquemus, the beloved French label, staged its 15th anniversary runway show for the Fall/Winter 2024 season. Amidst the deep-blue waters and breathtaking cliffs, the brand's signature style and world-building expertise were on full display, captivating the audience and cementing its place as a fashion powerhouse.

Unveiling the Essence of Jacquemus: A Captivating Celebration of Style and Craftsmanship

Embracing the Allure of Capri

The Jacquemus runway show took place at the iconic Casa Malaparte, a stunning villa designed by Italian architect Adalberto Libera in the 1930s. This location held a special significance for the brand, as it was the setting for a pivotal scene in the 1963 film "Le Mépris" by Jean-Luc Godard, which had inspired Simon Porte Jacquemus to create his eponymous label. The models ascended the 99 steps leading to the villa's breathtaking cliff, where they showcased the brand's latest collection against the backdrop of the deep-blue waters and the dramatic coastline.

Signature Jacquemus Aesthetics

The collection featured a medley of Jacquemus' fan-favorite design signatures, including semi-transparent dresses with massive slits, deep-blue sweaters with asymmetrical button-up shirts, and classic navy stripes that seamlessly blended with the nautical theme of the seaside destination. Sculpture, a long-time pillar of the brand's design codes, was once again vital, with stiff gowns shaped like cones, wool coats boasting harsh, triangular lapels, and tops that flowed around the models' waists like rigid artworks.

Celebrating a Decade and a Half of Jacquemus

The Jacquemus runway show was more than just a display of the latest collection; it was an intimate celebration of the brand's first decade and a half of existence. Through its expert world-building, sharp marketing strategies, and sheer design expertise, Jacquemus has captivated the eyes, formed the mood boards, and opened the wallets of millions of fashion enthusiasts around the world. The spectacle on the cliffs of Capri was a testament to the brand's enduring legacy and its ability to continuously push the boundaries of fashion.

A Diverse and Captivating Ensemble

The runway featured a diverse array of models, including renowned names like Dua Lipa, Gwyneth Paltrow, and Manu Rios, who were transported to the show's location by private boats. The final look was graced by BLACKPINK's Jennie, who closed the show in a fanning black dress accompanied by a teal clutch. The intimate gathering of only 40 invitees, along with the live orchestra's accompaniment, added to the exclusive and immersive experience of the event.

Jacquemus' Enduring Legacy

As the Jacquemus brand celebrates its 15th anniversary, the Capri runway show serves as a testament to its enduring legacy and its ability to captivate the fashion world. Through its unique blend of design expertise, world-building, and marketing prowess, Jacquemus has solidified its place as a fashion powerhouse, inspiring and delighting audiences around the globe. This latest collection and the breathtaking setting of the show are sure to leave a lasting impression on the industry and cement the brand's status as a true icon of contemporary fashion.